TVAP #276: What is MarTech & Why Every Techie VA Should Know It

MarTech—ever heard of it? If not, you’re not alone! Most VAs don’t realize they’re already using it or that it’s one of the most profitable skill sets they can offer.

In this episode, I’m breaking down what MarTech is, why it’s essential for online businesses, and how you can start offering MarTech services to attract higher-paying clients.

Here’s what you’ll learn:

✔ What MarTech (Marketing Technology) actually means—and why it’s everywhere.
✔ How MarTech powers online businesses and directly impacts revenue.
✔ The top MarTech tools and skills business owners need help with right now.
✔ How to position yourself as a MarTech expert (without confusing clients with tech jargon).
✔ Why offering MarTech services helps you stand out, charge premium rates, and land better clients.

By the end of this episode, you’ll finally understand what MarTech is and how learning it can set you up for long-term success as a tech VA.

So grab your coffee and notepad, or just hit play, and let’s dive in! 🎙️✨

👉 Want to know the most profitable tech skills VAs can offer? Grab my Top 10 Tech Skills That Get You Paid guide here.

🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s build your high-paying tech VA business! 🚀

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