The VA Simple™ Podcast

A Heartfelt Thank You + What’s Next

After 13 amazing years, I'm closing this chapter and stepping into what’s next. In this final episode, I’m sharing why I’ve made the decision to evolve, what’s ahead, and how you can stay connected if you're a coach, consultant, or creator ready to scale with smart systems and AI.
🎧 This podcast will be archived on May 31, but all episodes will still be available on Apple Podcasts and Spotify.
Want to stay in the loop? Visit susanmershon.com and hop on the list.
Thank you for being here and taking part in my journey! Best wishes to you in yours.

VASP #284: How to Choose Your Virtual Assistant Niche (And Why It Actually Matters)

Struggling to attract clients or stand out online?It might be because you haven’t chosen a clear virtual assistant niche yet—and that could be the reason your business feels stuck (or broke).
In this episode, I’m breaking down:✔️ What a niche actually is (and why most people get it wrong)✔️ The difference between an industry and a profession—and why it matters✔️ Why “helping everyone” makes you invisible✔️ How to choose your niche, even if you’re brand new✔️ The truth about VA courses that skip marketing and leave you broke
This is Step 3 of the VA Simple Guides, my no-fluff series to help you build a real business using the skills you already have.
By the end, you’ll finally understand who you’re selling to—and how to actually get noticed.
👉 Ready to find your starting skill?Take the [VA Skills Quiz] and grab the [Simple Start Blueprint] to walk through the full 6-step system.
🎧 Subscribe for more episodes—and let’s build your business the smart way.
This episode is part of my updated VA Simple Guides series—refreshed and restructured to give you real strategy, not fluff.

VASP #283: This Podcast Has a New Name... Here’s Why

Feel like your business is evolving—or that you're outgrowing what you’ve built? Same here.
Grab your favorite drink and listen in as I break down:✔️ Why I started this podcast with no strategy and just a mic✔️ What happened when I tried to niche too far into tech✔️ The moment everything clicked (spoiler: it involved AI)✔️ How the VA Simple Framework™ pulled it all together✔️ What’s next—and why this podcast just got a whole lot clearer
By the end, you’ll see how your business journey can shape something powerful—and how simplicity and strategy go hand-in-hand.
👉 Want to find out which skill you can use to start your business right now?Take the VA Skills Quiz—and get one step closer to building your freedom-based business. https://bit.ly/vaskillsquiz 
🎧 Subscribe on Apple, Spotify, or wherever you listen—because we’re just getting started.

TVAP #281: Real Talk: Why Most VAs Fail (And How I’m Fixing It)

Struggling to get your VA business off the ground? It’s not because you’re bad at what you do—it’s because no one taught you how to build the business behind your skills. That changes today.
If you’re tired of spinning your wheels, feeling stuck, or wondering what you’re missing, this episode is for you. The real problem isn’t your skills—it’s the lack of business systems to support them. And I’m here to fix that.
So grab your favorite beverage, get comfortable, and listen in as I break down:✔️ The real reason 50% of VAs and freelancers quit within their first year.✔️ Why learning more skills isn’t the answer—and what is.✔️ How the VA Simple Framework™ gives you a clear path to launch or scale fast.✔️ The two business tracks I’ve created to meet you where you are: Start or Scale.✔️ Why business systems (not just skills) are the real key to freedom.
By the end of this episode, you’ll know exactly why most VA courses set you up to fail—and how to build a real, profitable, freedom-based business instead.
👉 Ready to launch fast with the right business foundation? Check out The VA Simple Start Method—a proven system to get your VA business up and running in 3 weeks or less. [Click here to learn more.]
🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s get your business built the right way—no fluff, no overwhelm, just real results!

TVAP #280: Stop Charging for Time — Start Charging for Results

Still pricing your services by the hour? It’s time for a mindset shift.
If you’re stuck charging by the minute, justifying invoices, or wondering why clients push back on your rates, this episode is for you.
Charging for time keeps you underpaid and overworked.Charging for results? That’s where the freedom and higher income come in.
Grab your favorite drink and listen in as I break down:✔️ Why hourly pricing keeps you stuck in an employee mindset✔️ The truth about clients who question your value✔️ How to shift from selling time to selling outcomes✔️ Why your speed and expertise should raise your rate—not lower it✔️ The mindset work behind pricing with confidence (and standing firm)
By the end of this episode, you’ll understand how to stop thinking like an hourly worker—and start owning your expertise like a results-driven business owner.
Ready to build a business around high-value services, not hours? Book a Quick Wins session or check out The VA Simple Start Method—both are built to help you make this shift fast. [Click here for details]
🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen—and stop charging for time once and for all.
After you listen, DM me or drop a comment: Are you still selling time… or results? I’d love to hear where you’re at in your pricing journey.

TVAP #279: Launch Fast, Learn as You Go: Why Done is Better Than Perfect

Waiting for the perfect time to launch your VA business? Spoiler alert: It’ll never be perfect.If you’re tired of overthinking and delaying your launch, this episode is for you. Success doesn’t come from endless research or perfect preparation—it comes from taking action and learning as you go.
So grab your favorite beverage, get comfortable, and listen in as I break down:✔️ Why perfection kills momentum and keeps you stuck.✔️ How launching fast gives you real-world experience and builds confidence.✔️ 3 simple steps to get your business launched without overwhelm.✔️ The essential systems you need to manage clients and deliver results.✔️ Top tips to avoid burnout, scope creep, and overcomplicating your services.
By the end of this episode, you’ll know exactly how to ditch perfection, launch quickly, and refine as you go—so you can start landing clients and making money.
👉 Ready to launch fast without the guesswork?Check out The VA Simple Start Method—a proven system that gives you everything you need to launch your VA business in 3 weeks or less.[Click here to learn more.]
🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s get your business launched—without the overwhelm!

TVAP #278: Admins Are Replaceable – Techies Aren’t: How to Switch

Admin work saves clients time, but it’s also replaceable—and that’s the risk. When clients cut costs, admin tasks are often the first to go because they’re viewed as DIY tasks that clients can handle themselves.
Tech services, however, make clients money and keep their business running—making you indispensable.
In this episode, I’m breaking down:
✔️ Why admin work puts you at risk of being replaced, even if you’re doing a great job.✔️ The 4 essential MarTech (Marketing Tech) services that make you irreplaceable to your clients.✔️ How to position yourself as a Tech VA and become a revenue-generating asset.✔️ Why tech services are recession-proof, AI-proof, and in high demand.✔️ Simple steps to transition from admin to tech without feeling overwhelmed.
By the end of this episode, you’ll know exactly how to shift from replaceable admin work to high-paying, recession-proof tech services—and future-proof your business.
👉 Want to learn how to 10x your income with tech services? Watch my free TechieU webinar:“How to 10x Your Income Potential and Easily Attract Clients with In-Demand Tech Services.” [Click here to watch on your schedule.]
🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s build your high-paying tech VA business! 

TVAP #277: 3 Simple WordPress Packages You Can Start Offering Today

Want to make money with WordPress—without building full websites from scratch?
Many VAs assume you need to be a developer or designer to offer WordPress services, but that’s not true. You can start small with simple, in-demand packages that bring in steady revenue—without coding or complex builds.
In this episode, I’m sharing three easy WordPress packages (revenue streams) you can start offering today, even if you’re just starting.
Here’s what you’ll learn:
✔ The #1 fastest WordPress service for quick cash (and why new business owners love it).✔ How to create a monthly care plan for predictable, recurring income.✔ The easiest "pick my brain" offer to get paid for your WordPress expertise—without big projects.✔ Why packaging your services makes it easier to sell WordPress support at premium rates.✔ How to market yourself without cold pitching or needing a huge portfolio.
By the end of this episode, you’ll have a clear plan to start offering profitable WordPress services, attract better clients, and grow your tech VA business.
So grab your coffee and notepad, or just hit play, and let’s dive in! 🎙️✨
👉 Want to learn how to turn WordPress into a full-time business? Watch my free on-demand training here.
🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s build your high-paying tech VA business! 🚀
 

TVAP #276: What is MarTech & Why Every Techie VA Should Know It

MarTech—ever heard of it? If not, you’re not alone! Most VAs don’t realize they’re already using it or that it’s one of the most profitable skill sets they can offer.
In this episode, I’m breaking down what MarTech is, why it’s essential for online businesses, and how you can start offering MarTech services to attract higher-paying clients.
Here’s what you’ll learn:
✔ What MarTech (Marketing Technology) actually means—and why it’s everywhere.✔ How MarTech powers online businesses and directly impacts revenue.✔ The top MarTech tools and skills business owners need help with right now.✔ How to position yourself as a MarTech expert (without confusing clients with tech jargon).✔ Why offering MarTech services helps you stand out, charge premium rates, and land better clients.
By the end of this episode, you’ll finally understand what MarTech is and how learning it can set you up for long-term success as a tech VA.
So grab your coffee and notepad, or just hit play, and let’s dive in! 🎙️✨
👉 Want to know the most profitable tech skills VAs can offer? Grab my Top 10 Tech Skills That Get You Paid guide here.
🎧 Subscribe now on Apple, Spotify, Google, or wherever you listen, and let’s build your high-paying tech VA business! 🚀

TVAP #275: The Techie VA Roadmap: How to Skip Admin Work & Go Straight into High-Paying Tech Services

Most VAs think they have to start with admin work, charge hourly, and take whatever gigs they can get. But that’s not true.
I skipped admin work from DAY ONE and built my business to six figures by focusing on tech services—and in this episode, I’m breaking down exactly how you can do it too.
Here’s what you’ll learn:
✔ Why admin work keeps you stuck—and how to transition straight into tech.✔ How to choose a high-value tech service that pays well from the start.✔ The power of packaging—why hourly rates won’t get you to six figures.✔ How to start with just ONE tech skill—you don’t need to know everything.✔ Where to find your first clients—without cold pitching or job boards.✔ How AI can help you position yourself and attract better clients.
By the end of this episode, you’ll have a clear roadmap to skip admin work, position yourself as a tech specialist, and start landing high-paying clients.
So grab your coffee and notepad, or just hit play, and let’s dive in! 🎙️✨
👉 Want a clear, step-by-step plan to fast-track your VA business & avoid these mistakes? Grab my Fast Track Guide here.
🎧 Hit subscribe on Apple, Spotify, Google, or wherever you listen, and let’s build your tech VA business—without admin work! 🚀